| Marketing or promoting your site is a
very important and often overlooked business necessity. As in the real
world, just building a store will not bring in customers. No matter how
excellent your products or services and prices are. No matter how great
your customer service is, if people don't know about it, it won't be
successful.
So how do I let people know that I exist? Great question. In
the real world you'd probably look at media and print ads like
newspaper, telephone books, magazine, radio and television. This is a
very effective way to go if you can afford it. But since most of us
can't and we're dealing with the great equalizer called the Internet, we
don't have to. Instead you can promote yourself through the Internet at
a very small fraction of the cost of real world ads and promotions. |
| The most common way a viewer (potential
customer) would go about searching the billions of websites on the
Internet is to use a search engine like;
Google, Alta Vista,
Yahoo or
Lycos just to name a few. There are
actually thousands of search engines available but the above mentioned
are 4 of the major big 10. Many of the others deal with more narrow and
specific topics and therefore fewer people use them for searching. It's
like using a magazine to find a business phone number instead of using
the phone book.
You don't really have to submit your site information to a search
engine for them to find you. Most of them use bot programs to scour the
web in order to find new and outdated pages and sites. But since this
process can take months if not years and your site would have to be
configured and optimized for these search engines, it would be much
faster and more effective if your site information was submitted to them
directly. There are many commercial programs and even free services that
will allow you to manually do this yourself. But then it's a matter of
you having the time and/or expertise. The procedure should be done
repeatedly every 30 days and your homepage would have to have optimized
meta tags in order to have a good chance at getting a good ranking. Your
ranking is important because you can easily be dealing with thousands
and thousands of competing sites. In other words, it's not good to be
the 20th listing on page 100. Very few people are going to get that far.
aHolyPlace.com will do all of this work for you for as little
as $10 per month and a $25 one time setup fee. That's right!
aHolyPlace.com will submit your site's information to 50 of the
most popular search engines on the Internet and continue to resubmit
as long as your account remains open. Send us an email for more
information or to apply. |